Sender// World Wildlife Fund
Message// Tigers are being poached for their body parts in use of Chinese folk medicine. Stop illegal tiger poaching and save the last 3,200 tigers.
Audience// Concerned citizens. People who can do something.
Sketches//
Different Ideas//
Design Changes//
Added starburst rays/background.
- It gave the tiger more punch to it's roar. It made it more dynamic.
- Tilted tiger up and increased the size of the tiger.
- The tiger told me to, because he wanted to be roaring the words out, and seem more aggressive.
- Rearranged type.
- It needed to look like the tiger was belting HANDS OFF out to the poachers.
- Type became more integrated.
- Sub-text added:
- Describes the purpose of the poster so there's no questioning in the viewer's mind.
Revised Version//
